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Learning task 5: Typefaces

The associations conveyed by the graphic design, especially the choice of typeface can reinforce or contradict the meaning of the words.

Activities: reinforce (RTF 174KB)

Here is a list of contrasting concepts:

  • Love v Hate Beauty v Ugliness
    Truth v Lies Real v Image
    Right v Wrong Strong v Weak
    Aggressive v Assertive Loneliness v Solitude
    Rational v Irrational Panic v Calm
    Organised v Chaos Healthy v Sick

Using a Word Processing package, present five of the above contrasting concepts alongside each other, accentuating the differences between them by making use of differing:

  • Font Style
  • Font Size
  • Font Colour
  • Bold, Italic, Underline
  • Perspective
  • Any other composition techniques

Annotate three of your compositions, describing the techniques you used and the effects you wished to achieve.

See also these tests on Logos and Frames from the Assessment Resource Banks.

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