Advertising
Teacher Karen Sheppard
| Year
|
NCEA Level
|
Duration
|
| 13
|
3
|
|
| Achievement Standard being assessed
|
Achievement criteria
|
| AS90726 (English 3.7): Complete independent research on a language or literature topic and present findings in written form.
|
- Propose research questions that expand understandings of the topic.
- Select relevant information from a range of referenced sources.
- Present well supported findings.
|
| AS90725 (English 3.6): Construct and deliver an oral presentation.
|
- Construct and deliver a presentation that communicates with an audience.
- Develop and support idea(s).
- Use a range of appropriate presentation techniques for a specific audience and purpose.
|
| Processes
|
| Exploring Language
|
Read and analyse the ideas, visual and verbal features in advertising texts and consider their effects.
|
| Thinking Critically
|
Research an advertising language topic.
|
Teacher background reading
Teaching and learning activities
Select and adapt these learning activities to best meet the needs of your students, and to fit the time available:
Learning task 1: Research assignment
Learning task 2: Research assignment tasks
Learning task 3: Going Deeper
Learning task 4: Extension activities
Assessment
- Refer to the internal assessment activity for English 3.7 A Question of Language
. Students select language topics and complete independent research. As indicated in the activity, students should propose research questions that expand understandings of their topics, select relevant information from a range of referenced sources, then present well supported findings. They should refer to the exemplars in the activity for further guidance. Their research can be assessed using the assessment schedule at the end of the activity.
- The oral presentations could be assessed using the internal assessment activity for English 3.6 Say It On Words
. To help plan appropriate delivery techniques, look at exemplars for this activity on the Level 3 NCEA Oral Presentations video.
Resources
Electronic
Print
- Advertising, Persuasion and Oratory: Alan Paprill. Newhouse Publishers Ltd. Auckland. English Revision Form 7: P. Laytham, E. Laytham & C. Worley. ESA Publications Ltd.
Other
- Videotapes of advertisements.
- Grolier, Comptons, TVNZ, Encarta, Microsoft Home and Britannica CD ROM encyclopedias.
- Index New Zealand CD.
- Teacher's quicktime collection of old NZ advertisements.
- Roger Watkins (English Department staff member previously employed in advertising).
- Replay radio tape - a Real Audio clip of Brian Edwards' interview with Roy Meares, an agency professional, on June 20. It has a small section on 'ethics' material and the making of some well known advertisements. Sound provided from Replay Radio, RNZ. For further information and ordering, please call either 0800 REPLAY (0800 737529) or email replayradio@radionz.co.nz
.
- Advertising posters from video and music shops.
- Old magazines, 'Tearaway' (multiple copies).
- Illustrated London News 1905, 1840s and 1850s (Check second hand shops for old copies).
- Agency, An Advertising Simulation by NZ News Ltd, Newspapers in Education, originally from the Auckland Star.
