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English Online. Every child literate - a shared responsibility.

Persuading others

Teacher Linda Chapman

 

Year

Level

Duration

4-8 2-3 4-6 weeks

 

Achievement Objective Being Assessed

Learning Outcomes

Viewing Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined.
Presenting Use the video camera to produce advertisements that show understanding of the techniques used to target consumers.

Processes

Thinking Critically Identify and discuss verbal, visual and targeted audience features of ads.
Processing Information View and use visual texts to present information.

Supporting Achievement Objective

Learning Outcomes

Interpersonal Speaking Talk clearly in small and large groups clearly identifying the features that make TV ads effective.
Listening to Texts Respond to the characters in an ad and discuss their feelings about the characters and decide on the target audience.
Transactional Writing Produce a story board or script for a TV ad.

 

Teacher background reading

Teaching and learning activities

Select and adapt these learning activities to best meet the needs of your students, and to fit the time available:

Learning task 1

Learning task 2

Learning task 3

Assessment

Presenting

Choose a word such as Zappy, Gusto or Zingy, or allow the students to choose their own name for a new product. Tell the students that, in groups of 3 or 4, they have to design a product and packaging for this word eg. a drink or a breakfast cereal. The task is to target an audience and produce a storyboard and a TV ad to market their product. Use the self_assessment (RTF 27KB) .

See the assessment (RTF 12KB) .

Advertisement exemplar

Viewing

Assessment is through the completed Analysing a Television Commercial sheet and the advertisement Retrieval Chart (see learning tasks).
See the assessment schedule.

Assessment is through the completed stereotype chart, stereotype profiles sheet and stereotype retrieval chart (see learning tasks).
See the assessment schedule.

Resources

Electronic

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